Experts insight

Joe Henderson – Henderson Insurance Brokers

“Sponsoring George reinforces our philosophy of helping sporting stars progress from the grassroots level. As a leading insurance broker within the UK, we are no strangers to sporting sponsorship, having pledged our support to a number of teams and personalities over recent years including World Superbike Championship contender James Toseland and female Bobsleigh World Champion Nicola Minichiello. We firmly believe in Georges talents and level of ambition as an aspiring racer and I hope we can contribute to his success in the future.”

Simon Hill – Sky Sports (2008)

“….I’ve interviewed George several times this season. He is a laid back character but communicates fantastically well and has the ability both on and off the track to get to the very top of this sport, as we are seeing now.”

David Bartrum – Motorbase Performance Team boss

“George is an absolute pleasure to work with because he is willing to work hard at what he does. He absorbs everything from the engineers and from team mate Michael Cain which has helped him develop as a driver. We gave George a run in the Touring Car at the end of last year and he blew the team away with his professionalism and pace. He didnt make a single mistake and was on the pace of our regular drivers. It will be interesting to watch him develop in Pro-am 1 which is undoubtedly a bigger challenge for him.”

Roger Burnett – Motorsport PR expert

“George has the potential to be a huge talent. He is media savvy and commercially aware and these two attributes alone will ensure he goes a long way in the sport.”

John Pratt – iZone Driver Performance

“I have been working with George for the past 12 months and during that time I have found him to be one of the most committed, professional and hard working drivers that I coach. During our time together we have been able to combine his raw speed with a more structured approach to his preparation and driving and he is now at a stage where he will be an asset to any team.”

Steve Parrish – 5 Times European truck racing champion and BBC commentator

“It never ceases to amaze me how such a young man with so little racing experience can drive so fast”

Tim Harvey – Ex- BTCC and Porsche Carrera Cup Champion

“The Porsche Carrera Cup provides the ideal platform to launch young raw talent into the world of professional motor sport”

Gavin Gough – Alpha Sport Psychology

“I’ve been working with George for the last six months in helping him develop his mental skills. During that time I have been impressed by his demanding interest in understanding how his racing mind can be improved and also, his motivation to succeed in that area. George understands just how crucial the managing of his racing mind is to his career as a successful race driver. He is one of the best racers I have worked with, and has, in my view, the potential to reach the very pinnacle of GT racing.”